Rogerson Kenny Business Accountants Melbourne

How to develop a sales kit for selling your business

Developing a sales kit for your business to give to potential buyers, creates a positive image of your business and allows them to go away with something tangible and something to review. The more professional your sales kit, the better you look as an operator and the more potential buyers will believe your claims about your business.

An effective sale kit for selling your business will contain:

• Products or services sold
• Customers and key contracts
• Business history - include your story - when you took over / started it, initial challenges, how you grew the business etc etc
• Reason for selling the business
• Terms of the sale
• Assets
• Financial statements - make sure these have been prepared by your accountant (or Rogerson Kenny Business Accountants)
• Photos of as many parts of the business as possible. Give the buyers something to look at when they are reviewing. Try and bring some emotion into the purchase for the buyer.

You need to include what is relevant and convincing for your potential buyers. Keep in mind some of the above suggestions may not be appropriate for confidentiality reasons. An example is you wouldn't want to be giving away a customer list and details of key customer contracts to competitors. Work with your lawyer on this, they will advise you on what and when you can give over different information and what should be required from the potential buyer to allow you to do this.

If your business is doing poorly, full disclosure should be given. Revealing the that business is past it's glory days may not be as negative as you may think. Many people will look at your business as an opportunity to quickly improve or turnaround the performance of the business. There are entrepreneurs out there who will only look at under performing businesses - so keep and open mind. Keep in mind that a good accountant will always uncover a business that is performing badly and advise their clients on the risks - so be upfront.

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